A Supermarket Marketing Strategy for Expanding its Store Essay

A Supermarket Marketing Strategy for Expanding its Store - Essay Example This essay covers fully developed marketing plan for a small wine company Castlegate Wines Ltd. In every organisation, there are some key marketing management decisions which play a pivotal role in determining the performance of an organisation. These include the product, price, distribution and management. In every day operations of an organisation, the total number of sales it makes plays a very important role in determining the overall performance. The main target in every organisation is to sell all what it produces in the shortest period possible. However, it requires an organisation to invest in and be able to come up with best marketing strategies which would help in maximizing sales. In the current business world, the market has become extremely competitive due to entrant of many players in the market. In the wine industry, the level of competition has increased significantly over the past. In order for any organisation to be successful in the market, they need to have a good marketing strategy on top of their retail wine stores. This will help an organisation to reach as many customers as possible hence maximizing its sales. Marketing plan in this essay is divided by such parts as: background and arguments, public relations, advantages of selling through supermarkets, impact and effectiveness of a supermarket strategy for expanding, effects of the strategy to Castlegate Wines Ltd, other necessary marketing measures, difficulties, opposition & barriers and recommendations.

U02d1 Adult Learner Essay Example | Topics and Well Written Essays - 500 words

U02d1 Adult Learner - Essay Example The research title has been developed to study the meaning of ‘adults’. I have entered adulthood and I have an interest to learn about the adulthood stages of development. This assignment allows us to take a brief peek at what the future holds for us. There are several different ways of looking at the term aging. A few people tend to quantify aging in terms of numbers in terms of years. Others express aging in terms of the biological changes that an individual goes through (Stagesoflife, 2009). Another way of quantifying aging involves the social changes that occur in a person’s lives. As discussed earlier, every person goes through numerous changes and these changes in terms of biological, physical, mental, and social changes according to me form the actual meaning of ‘adulthood’ and ‘aging’ (Piccini, 2008). The study aims at gaining an answer to the question "What does adult mean?" In a case like this I would suggest the title as: â€Å"Stages of Life: A Longitudinal Study to understand Adulthood†. The main reason to choose a longitudinal study has been chosen for the research as it allows a study of the same people across the period of their life span. It also allows the researcher to study the behavioral aspects and measure the differences at every stage (Thomas K. Burdenski, 2002). I prefer to use the longitudinal research method over the cross sectional research or any other type of research, as the here I get a chance to study an individual over time and also allows me to understand why a particular thing is happening. The longitudinal study allows the researcher to touch upon various aspects of life which could have otherwise been missed out in any other form of study. Hence the study title and this choice of method are preferred for the study (Other Free Encyclopedias, 20 09). Being a part of an Adult Development course allows me to get my basics right in terms of aging and